Sally began her career in sports PR and marketing in London, England. She founded the company in 1987 as one of the first dedicated event management companies in the UK, and opened offices in the USA in 2001.
As a founding figure and recognized leader in the event industry, her personal accolades include International Event Producer of the Year by Event Solutions Magazine, Lifetime Achievement Award from the UK International Special Events Society, Business Leader Magazine’s Top 50 Women Extraordinaire Award and Special Event Magazine’s Top 25 Greatest Industry Influencers of the past 25 years. In 2013, she was the recipient of the Steve Kemble Leadership Award for outstanding contributions to the special event industry.
Sally is a regular lecturer in event management globally, speaking at numerous conferences, including CASE, IMEX and The Special Event Show, and in several universities as a regular speaker, including the Duke Event Certification Course, NCSU, Perdue, UCLA and Oxford Brooks. She is a founding member and former president of the United Kingdom Chapter of the International Special Events Society (ISES), and past regional vice president for the Euro-Africa region. Sally sat on the Certification Committee for ISES and was the first member of the UK chapter to obtain the Certified Special Event Planner (CSEP) designation.
Sally sits on the advisory board of Special Event Magazine and the Event Industry Benevolent Society, The SEARCH Foundation. She is also a main board member of Roger Daltrey’s Teen Cancer America non-profit. Additionally, Sally is a member of the Board of Advisors for the Greater Raleigh Chamber of Commerce (NC).
Sally resides in Cary, NC with her husband, Grant Berry, a professional PGA Tour caddie.